Taschen publishes Mid-Century Ads: Advertising from the Mad Men Era, a 2 volume set of advertising from the 50’s and 60’s. The set comes as 2 hardback books in a slipcase, published in a multilingual edition with English, German and French translations.
With the third series of Mad Men starting on Sky One, the release captures the renaissance spirit of mid-century advertising and celebrates the era of advertising that saw great leaps in process and thinking. This set is a collection of iconic adverts from two decades and offers “the best of American print advertising in the age of the “Big Idea.” With the backdrop of capitalist Americana and the domestic revolution in consumer goods, the adverts give an insight to the spirit of the time. All the images have been digitally re-mastered to be “bursting with fresh, crisp colors”.
The sets are edited by cultural anthropologist and graphic design historian Jim Heimann. Heimann is Executive Editor for TASCHEN America, and has also penned several books on design, pop culture, architecture and the history of the West Coast, USA. He has an “unrivaled private collection of ephemera” which has often appeared in museum exhibitions and books globally.
The books are co-authored by Steven Heller, co-chair of the School of Visual Arts MFA Designer as Author Program. Heller spent 33 years as an art director for The New York Times, and is the author of the “Visuals” column for The New York Times Book Review. He has also written 120 books on graphic design and illustration.
Benedikt Taschen, opened a comic book shop in his native Cologne at the age of 18 in 1980, to sell and trade from his collection of comic books. The shop began publishing catalogs promoting his wares, and in 1984 he purchased 40,000 remainder copies of a René Magritte book with text only in English, and re-sold them less than their original price to great success, signifying a bold and daring move. Taschen began reprinting books under his own name for budget prices and in 1985 published his first original art book, Picasso.
Now, TASCHEN has a worldwide reputation for affordable publications in art and design, now encompassing architecture, design, photography, lifestyle, and classics.
Mid-Century Ads: Advertising from the Mad Men Era, 720 pages, $59.99
Images acquired from Taschen’s web page