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Visual Communication – Overview

Uses in Today’s World
Visual Communication is exactly what it sounds like; it is communicating through visual aids to express many different types of ideas or information. It is presented in sources such as signs, drawings, illustrations, and typography. This visual message is expressed to an audience in order to persuade, educate, or inform.

Time to Graduate
Those who wish to become Visual Artists must have years of training under their belt; this means taking the time to finish a degree. Most employers seek those who have earned a Bachelor’s degree; however, an Associate’s degree is acceptable for assistants. Most of the time many people will have to devote to their education is four years. Of course, it can vary depending on where the student plans on working and how the degree will be used.

Curriculums Available
Visual Communication curriculums are tailored to keep students updated on the newest computer applications. Their classes should also represent current marketing principles, as well as teaching ways to develop innovative design concepts.

Average Employment Rates/Salaries
Visual Communication is part of a larger field of Graphic Design. This entire field is expected to grow steadily over the next several years. The United States Department of Labor expects many new career opportunities due to the growing mobile technologies that require artwork and design concepts in a variety of different manners.

The average pay for a visual artist is in the neighborhood of $43,228. The type of degree a person holds does can make a sizable difference in salary, however, and this is one field that definitely benefits from extended education. Associate, Bachelor, and Master degrees can make up to $31,000, $77,000, and $155,000 respectively.

Advanced Degrees in Visual Communication

Types of advanced Visual Communication degrees
A Master of Fine Arts (MFA) degree in Visual Communication Design is available at many universities. If the person would like to receive the highest education possible and certified to handle practically anything Visual Communication offers, they have the option of obtaining a Doctor of Philosophy (Ph.D.) in Communication.

Time Involved
An MFA usually takes an additional two years to complete; however, some programs can take up to thirty-six months. A Ph.D. can take anywhere from 1 to 5 years; depending on the dissertation the person is trying to create and defend.

Benefits of an advanced Visual Communication degree
An MFA in Visual Communication generally results in a higher paying position directly after graduation. It also means the person is capable of teaching at a university level, which is a path that many take later in life after having a successful career within the industry. A Ph.D. also comes with a hefty pay raise and it also means that the person can spend their time teaching and researching in their chosen field.

The Working Environment for Visual Communication Graduates

Types of Jobs
Visual Artists have several fields they can be specialize in. Fine Artists make innovative artwork to convey political, social or spiritual messages. Craft Artists make handmade items to sell or display. Multimedia Artists manipulate images to create special effects in movies, commercials, video games, and web-based media. Art Directors oversee and direct daily operations and the creative processes of artistic crews in theaters, corporate organizations, and special events. There are many other career paths as well.

The Average Visual Communicator’s Daily Routine
Most people in Visual Communication work 8 to 10 hour days, five days a week. They spend the majority of the day working alone, although most projects as a whole do require a team effort from several artists working on different aspects independently. This requires working on concepts, designs, art direction, and production. The rest of the day is spent working with clients to ensure their requirements are being met.

Personal Skills Necessary
A degree is important in Visual Communication, but there are also several other skills needed. The person must have excellent communication skills as well as being able to work under pressure; a successful visual artist is strong independently or as a part of a larger team. It is also important to be able to distinguish colors as they play a large part in any visual field.

Visual Communication – Summary

Visual Communication is an important career to have in today’s world. Most people will react strongly to visual concepts around them, often more so than any other form of advertising. This means that the role of a Visual Artist should be around for a long time to come so it is an excellent field for any aspiring student with a creative mind and a desire for formal training. Since these professionals work to help companies get their ideas or products to the public in a very eye stimulating way, there will always be a large demand in this area of employment.