Neil Tortorella

Neil Tortorella is a graphic designer, writer and marketing consultant with over thirty years experience. He is the author of Starting Your Career As A Freelance Web Designer and a frequent speaker at conferences and business organizations. His site can be found at www.neiltortorella.com.

Neil has authored 38 posts. Website: http://www.neiltortorella.com
All 38 articles submitted by Neil Tortorella:

Bill Moggridge: A Visionary in the Field of Good Design

By: Neil Tortorella on Sep 13th 2012
Bill Moggridge: A Visionary in the Field of Good Design

The design world lost a champion on September 8 with the passing of Bill Moggridge, director of the Smithsonian’s Cooper-Hewitt, National Design Museum. The designer of the first laptop computer and co-founder of IDEO was 69 years old. Moggridge was director of the museum for only two years, but in that short time he guided the museum through a critical juncture, enhancing its visitor and exhibition facilities and oversaw a $54 million program to increase exhibition space by 60... CONTINUE READING

The Delicate Art of Pricing Logo Design (Poll Article)

By: Neil Tortorella on Sep 10th 2012
The Delicate Art of Pricing Logo Design (Poll Article)

Logo design is a staple for many graphic designers. But figuring out how much to charge for them can be a lesson in angst and anxiety. Thoughts spin around in many a designer’s brain. “Is my fee too low? Too high? What happens if this client grows up to become a mega-brand? Am I slitting my throat? Will I regret things down the road?” The questions go on and on. By comparison, brochures and other printed material are pretty... CONTINUE READING

Product Review: QuoteRoller Proposal Generator Software

By: Neil Tortorella on May 28th 2012
Product Review: QuoteRoller Proposal Generator Software

Over the past (Ahem) 35 years, I’ve written enough proposals to fill a tractor-trailer. In the beginning, I was pretty clueless and writing a proposal took a fair amount of time. Back then my close rate wasn’t too hot, either. But, with time and experience, they became easier to research and write. My close rate started to climb, as well. Proposals are one of those necessary business evils many designers wrestle with, newbies and vets, alike. What should be... CONTINUE READING

The Remedy for the Sad State of Design, 2012 (Poll Results)

By: Neil Tortorella on May 22nd 2012
The Remedy for the Sad State of Design, 2012 (Poll Results)

My article, The Sad State of Design, 2012, garnered some excellent comments from readers and the poll showed an overwhelming number who agreed that the design industry is in something of a sad state (Results: 93%, yes 7%, no). So, does that mean that graphic design is going to the dogs and there’s no hope? Hardly. All it needs is a slight change in the way we approach things. Fellow Advisory Board member, Dave Bricker, summed it up pretty... CONTINUE READING

The Sad State of Design, 2012 (Poll Question)

By: Neil Tortorella on May 14th 2012
The Sad State of Design, 2012 (Poll Question)

Okay … this is something of a rant. Bear with me or indulge me. I might be spot on, totally off, or just in a lousy mood. A friend called this morning to tell me that his grandson was considering a career in graphic design. He asked for my thoughts and opinion. I couldn’t come up with a single encouraging idea. I told him to have his grandson look into another career option. I’ve been at this design stuff... CONTINUE READING

Which Comes First: The Web Design or The Graphic Design?

By: Neil Tortorella on Apr 24th 2012
Which Comes First: The Web Design or The Graphic Design?

The short answer is both. While the front-end graphic designer is busy with design, layout, typography, image research and such, the back-end web designer (let’s call them a coder) is busy setting up the server, databases, installing software, writing various custom code and the likes. The trick is to keep the communications open so the left hand knows what the right is doing and vice versa. When the communication fails, problems rear their ugly heads and they do it... CONTINUE READING

Most Common Conflicts Between the Web Designer and the Graphic Designer

By: Neil Tortorella on Mar 13th 2012
Most Common Conflicts Between the Web Designer and the Graphic Designer

A website project can be a lesson in conflict and compromise. A delicate dance between the designer and the developer. Their goals are the same – to please the client and the audience. Yet they often approach these goals from very different mindsets, which can easily result in a collision. Graphic designers tend to focus on aesthetics. Balance. Elegant typography. Beautiful color palettes. Dynamic images. Developers, on the other hand, tend to think about function, usability and concise code... CONTINUE READING

The Graphic & Web Designer Team Process – Striving for Website Development That Works

By: Neil Tortorella on Feb 7th 2012
The Graphic & Web Designer Team Process – Striving for Website Development That Works

Developing a website, even a small one, can easily turn into a daunting task without some sort of documented process in place. There are those sites that require little more than a designer sitting in front of their monitor tapping out some html and css. Other sites can involve an army of team members from graphic designers to coders, photographers to writers and a host of others in between. What they share, or at least should, is a process... CONTINUE READING

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