IFC airs in 73 million U.S. homes and select programming is available on IFC.com and other platforms. They occupy a unique niche in the comedy spectrum and draw a loyal audience of followers on and off-air. (Source). IFC recently completed a new brand identity in 2010, but were ready to add more depth, dimension, and height to their image. Blake Callaway, IFC’s EVP of marketing and digital media, had this to say about the brand refresh: “After nearly four... CONTINUE READING
In order to succeed in the highly competitive German, European, and global travel market, it was necessary to strengthen and define the brand architecture, refresh its visual and verbal identity, and identify a forward-looking strategy to differentiate and clarify the brand. Munich Airport recently released a new brand identity, which includes a new logo, claim, exclusive in-house font, freshened-up corporate colors, an elevated and consistent tone of voice, and visually striking imagery, which uses pairs of pictures to play... CONTINUE READING
Coca- Cola unveil their 2014 World Cup visual identity by Brazilian street artist Speto and a Leeds Design Studio
It was the collaboration of Brazilian street artist Speto with a Leeds based Design Studio that made this design identity happen. Creative Review have a fantastic interview with Coca-Cola’s global design head James Sommerville. Sommerville covers everything from how the project came about to some great explanations on the process of the designs. He explains to Creative Review: “Early on in the project, after a few days of sketching, we were not making significant progress on the logo until... CONTINUE READING
GraphicDesign: Thanks for joining us. Talk about the process of developing a logo. Where do you start and what goes into it? Jeff Fisher: It’s about distilling the essence of any organization or event down to the simplest graphic symbol you can create. You need to display as much information as you can in a simple design that’s very recognizable and memorable. The most important information I get from a client always seems to be what they don’t like... CONTINUE READING
The Wolf identity was originally designed by Duffy & Partners in 2001. Since then, Sub-Zero has expanded and innovated, so they sought the design expertise of Duffy & Partners to poise their brands for continued future growth. After 20 years, it was time to update the Sub-Zero identity to reflect the product innovations, growth, and advancements of the company. This update also presented an opportunity to make a better visual connection to Sub-Zero’s Wolf line of ovens. Joe Duffy,... CONTINUE READING
To end the week we thought graphicdesign.com readers would enjoy some of the top projects found on behance.net this week. These projects have been created by different designers from around the world and as many of you know behance’s platform is a place where many designers showcase their work and go to to discover creative work. Below are a few of most appreciated projects this week. For those of you who are not familiar with Behance, appreciations are a... CONTINUE READING
Nokia Solutions and Networks is the world’s specialist in mobile broadband. From the first ever call on GSM, to the first call on LTE, they operate at the forefront of each generation of mobile technology. Nokia’s global experts invent the new capabilities customers need in their networks. While providing the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly. With headquarters in Espoo, Finland, Nokia... CONTINUE READING
The Royal Automotive Club of Western Australia (RAC) is a motoring club and mutual organization, providing roadside assistance, motor, home, contents and travel insurance, personal, car and travel loans, as well as road and community safety advocacy. The club evolved from the Automotive Club of Western Australia which was formed by a small group of enthusiastic car owners in 1905. They established the club partly for social purposes, such as picnic runs and reliability trials, and also to overcome... CONTINUE READING
In 1939, BMI created a groundbreaking open-door policy becoming the only performing rights organization to welcome and represent the creators of blues, jazz, country, and American roots music. Today, the musical compositions in BMI’s repertoire, from chart toppers to perennial favorites span all genres of music and are consistently among the most- performed hits of the year. The organization recently launched a new corporate positioning campaign focused on its leadership, heritage and innovation within the music industry. The new... CONTINUE READING
Corporate Brand evolutions are examples of how much we can take branding for granted. It’s hard to imagine these brands in the same global position if the companies had stuck with their original concepts. It’s also a reminder that companies have to reinvent themselves and keep things fresh in order to maintain prominence amongst a rapidly changing culture. Finally, it’s interesting to learn more about the road traveled that ended up at the current image you know today. Here... CONTINUE READING
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South African-based artist and illustrator Iantha Naicker has once again created some simply fantastic illustrations. You might remember Naicker’s 3d illustrations from last year – the illustrations really do give you the impression that...
The Californian artist has created a series of these pencil drawn illustrations. Each one is drawn around the purposely placed coffee stain and they became so popular that Asmann now has prints of some...
It brings brightly colored pianos to the parks and public spaces of NYC’s five boroughs for anyone and everyone to play. It is the world’s largest annual street piano installation and it is back...